Bristol Beacon Hoo-ha Festival Rebrand
WHAT WE DID
BRAND
ILLUSTRATION
DESIGN
ANIMATION
REVITALISING biggest children’s festival with a boost of character and personality
Hoo-Ha! Bristol's biggest annual event for kids, returned to Bristol Beacon in 2024 offering a plethora of music, dancing, and fun for little ones and their families.
After taking a year off, the festival’s comeback needed to feel fresh, exciting, and unmistakably fun.
Our task was to welcome the Hoo-Ha! Festival back with a bold new brand that amplifies its playful energy and appeals to both kids and their families. We created a suite of illustrated characters that can be developed upon year on year and ensure there is brand consistency for Hoo-Ha.
THE CHALLENGE: MAKE IT FUN. BUT KEEP IT ON BRAND
We reviewed the previous years' festivals key visuals and they didn’t have the flex to feel like a festival brand. We agreed with Beacon that longevity and consistency to the festival needed a broad appeal for kids aged 3-9.
We set out to transform the festival’s identity by crafting a brand that was brimming with personality and character but also had recognisable visual alignment with the main Bristol Beacon brand.
THE OUTCOME: A BRAND AS PLAYFUL AS THE EVENT ITSELF
Our creative approach centred around designing a lively troupe of charismatic characters, each symbolising a different aspect of the festival's offerings. From music and dance to art and play, these characters became the heart of the Hoo-Ha! identity, making the festival’s spirit tangible and relatable.
We brought these characters to life with a touch of animation that was used across socials and digital screens throughout the venue. The new logo lockup builds on the Bristol Beacon brand font, reimagined for the festival with a compact, kid-friendly design that prioritises clarity and legibility. Paired with vibrant colours, dynamic shapes, and playful typography, the rebrand ensures Hoo-Ha! feels as joyful and energetic as the festival itself.
The result? A reimagined brand that doesn’t just welcome families back – it invites them to dive headfirst into a world of fun.
Looking to engage new audiences with a strategic-led rebrand? Get in touch.
We have really appreciated the creativity of your team and the efficient campaign management that you have displayed.
We’ve been able to make these major announcements for our programme and our reopening with really exciting, unusual and eye-catching imagery and a well thought through plan for asset delivery – it’s been a pleasure working with you all.
HILARY COLEMAN
Bristol Beacon – Marketing Manager
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