ELEVATING A MUCH-LOVED HEALTHY FAST FOOD CHAIN FOR EXPANSION
In anticipation of further expansion in the UK, Eat a Pitta engaged Hey! What? to refine their brand while preserving the essence that has earned them a loyal following since their launch in 2011. Our mandate was clear: to mature the brand, positioning Eat a Pitta as a leading choice within the competitive healthy fast food landscape, without losing the brand's unique charm and identity.
BEFORE
AFTER
EAT A PITTA
Branding, Strategy, Advertising, Social Content, Website
THE BATH LAUNCH
Eat a Pitta opened their first store outside of Bristol in April 2024 which coincided with the launch of their refreshed brand.
A FAMILAR EVOLUTION
We refreshed the Eat a Pitta identity with a new hand-drawn logotype and refined marque that was a clear evolution of the original logo. Following an in-depth discovery workshop and new brand positioning, we arrived at a new strapline: 'Made with love from the Med,' reflecting their passion for community, craftsmanship, and sustainability.
Eat a Pitta partnered with Hey! What? to conduct a comprehensive brand audit and refresh across our business in early 2024. What really sets Hamish & the team at Hey! What? apart is that they invested the time and energy into understanding what makes us truly unique and they have worked tirelessly to ensure our vision and objectives have been met.
Crucially for us, feedback has always been received constructively and acted upon quickly throughout the creative process. The result is that Hey! What? have surpassed expectations and are proving to be an invaluable asset in achieving design excellence across our business.
DAN LEVY
Founder
EAT A PITTA
Happy staff!
Happy owners!
Queues out the door. Boom!