Homestead festival: Crafting a Distinctive Brand Identity
creating the perfect balance of hedonism, escapism & relaxation
WHAT WE DID
BRAND
WEBSITE
DESIGN
ANIMATION
When two of the most experienced minds in the UK festival scene decide to launch a new event, the branding must match their expertise. Will and Jess have spent the past decade shaping the festival landscape, and Homestead is the culmination of their deep industry knowledge and passion. Our challenge? To create a brand that speaks to a discerning audience; one that feels intimate, immersive, and deeply connected to its surroundings.
THE CHALLENGE:
Homestead isn’t just another festival. With a 1,500-capacity, a 25+ age requirement, and a weekend of curated experiences from music to foraging talks, this is a concept that demands a unique visual identity. The brand needed to capture the festival’s warmth, community spirit, and rural roots while standing out in a crowded market.
Complicating matters, the site itself couldn’t be revealed at launch. The challenge, then, was to design an identity that evoked the festival’s ethos without directly showcasing its location.
THE BRAND IDENTITY:
We developed a brand aesthetic that feels organic yet striking, mirroring the festival’s balance of tranquility and vibrant energy. Inspired by Homestead’s Somerset setting in the Mendips, we leaned into earthy, natural tones that reflect the land. The brand extends beyond just music, it’s about reconnecting with nature, whether through guided walks, communal meals, or morning yoga sessions.
To complement the rustic feel, we introduced bold contrasting elements, ensuring the identity could also carry the eclectic and dynamic music lineup. This interplay between natural textures and vibrant hues allows the brand to flex across different touchpoints while maintaining cohesion.
THE DIGITAL EXPERIENCE:
Homestead is an ‘experience’ festival, so it needed an ‘experience’ website. More than just a lineup and ticketing page, we designed an immersive, interactive journey that invites users to explore the festival world before even setting foot on site.
Visitors are guided through a seamless scrolling experience, enhanced with hover interactions and parallax effects that create a sense of depth and motion. To ensure both usability and engagement, a persistent sticky burger menu provides intuitive navigation, keeping content discoverable and enhancing SEO performance.
THE RESULT:
A festival brand that welcomes, excites, and inspires. Homestead is more than a weekend away; it’s a return to the land, to community, and to the music that brings us all together.
Looking to engage new audiences with a strategic-led rebrand? Get in touch.
When we decided that now was the time for something new.
Hey! What? were the first people we spoke to. They instantly got our vision and produced something that wasn’t only beautiful but fresh and interesting.
They created the brand that we had been dreaming about.
WILL & JESS
Homestead Festival
