ROYAL PARKS HALF MARATHON
Animation, Video Editing
HOW WE WENT THE EXTRA MILE FOR THE ROYAL PARKS HALF MARATHON
This year, Hey! What? was once again entrusted with creating the route reveal for the prestigious Royal Parks Half Marathon, an event that attracts over 16,000 runners and takes them on a journey through four of London's iconic Royal Parks. This year, we took the visuals to the next level, embracing a darker, more textured aesthetic that conveyed the race's intensity and movement.
HOW WE GOT IT OVER THE FINISH LINE
To refresh and elevate the Royal Parks Half brand, we leaned into a bold and dynamic approach, using Blender and Grease Pencil to reimagine their signature sketched icon style in 3D. This innovative technique gave us the flexibility to create expressive, motion-rich visuals that captured the essence of the marathon in a fresh and captivating way.
Building on the success of our previous work, we moved beyond quick-paced editing and standard animation techniques, enhancing the viewer experience with a grittier, more immersive feel. The result was a powerful route reveal video that resonated with runners and spectators alike, giving them a sneak peek into the excitement of the 2024 course.
The Royal Parks team were thrilled with the outcome, and we're proud to continue playing our role in bringing this landmark event to life year after year.
(We’re practically on speed dial for the Royal Family by now, right? 😉)
The team at Hey! What? nailed our route reveal video animation project.
From our first meeting they interrogated our brief and asked the right questions to drive the creative forward. Amy, Hamish and the team were a pleasure to work with, hitting deadlines, providing timely updates and ultimately executing a high-energy, visually stunning video that excited and engaged our audience whilst brilliantly showcasing our new brand. Would jump at the chance of working with them again!
ADAM REEVE
Senior Marketing Manager
Royal Parks Half Marathon