WAKE THE TIGER: BRAND DEVELOPMENT AND MARKETING BRISTOL’S AWARD WINNING VISITOR ATTRACTION
A MIND-BENDING, IMMERSIVE ART EXPERIENCE LIKE NO OTHER
From the team behind the mind blowing festival Boomtown, Wake The Tiger is a 27 room immersive adventure for the senses that blurs the boundaries between a detailed film set and art gallery, and part of the challenge has been conveying this through the creative.
Wake the Tiger is more than an experience. It comes with an important message about our connections with the environment and prompts the visitor to consider and question the actions we take to nurture our planet for future generations.
As well as the main venue itself we also work across marketing collateral for various events hosted at the venue.
We work as an extension of the Wake The Tiger team; listening, learning and developing the brand across all the customer touch points.
Our challenge for this client is always ensuring we are delving deep into their minds and always keeping on top of their ever evolving concept for the venue.
These are no ordinary clients. They are artists and creators in their own right who are at the cutting-edge of creativity within their field. Assuring our creative output aligns with their strategy, storytelling and aesthetic has been paramount to the success of our delivery.
Our experience with working artists and musicians means we understand the importance of being able to create design that represents Wake the Tiger's vision.
TURNING UP THE VOLUME ON WHAT WORKED
2024 set the bar high with a large re-brand so we pushed everything forward for 2025.
We took the elements we all loved and gave them more bite. The colour palette got a glow-up: deeper, punchier, unapologetically loud. The sticker set evolved into a typographic playground, alive with motion and built to flex across formats, from frantic feed scrolls to full-stage screen takeovers.
REAL FACES. REAL PLACES. REAL BRISTOL.
We turned the lens on the people who make the party.
Photography played a bigger role in 2025, with sun-soaked shots of the crowd, the city, and the sheer joy of it all driving the visual direction. Whether it was a quiet moment in the grass or a thousand hands in the air, the photography brought the pulse of the festival into every asset.
HEADLINING THE VISUALS: THE LINEUP POSTER
The crown jewel of any campaign. For 2025, we anchored the lineup reveal in an ultra-close crop of Brouhaha, the festival’s most iconic stage.
Bold and textural it set the visual tone across the whole campaign. From print to Insta stories to lanyards, the lineup artwork acted as a visual rally cry. A “you had to be there” moment, even before the gates opened.
A BRAND BUILT TO FLEX
With two days, multiple stages and a whole city behind it, this identity had to work hard.
Authenticity was key. These weren’t stock images, they are love letters to the LSTD community.
We created a flexible suite of assets, animated stickers, layered textures and modular templates easy for the internal team to deploy, but never losing that raw, DIY energy that sits at the heart of the brand and the festival.
From hype-building teasers to onsite signage, everything worked together for another Love Saves the Day.
Looking to engage new audiences with a strategic-led rebrand? Get in touch.
WHAT WE DID
DESIGN
ANIMATION
ILLUSTRATION
ADVERTISING
WEBSITE
SOCIAL CONTENT
MERCHANDISE
MERIDIAN SOLUNA - SPRING EQUINOX EVENT 2023
HALLOWEEN EVENT 2022
Working with the team at Hey! What? for the delivery of our website, design, advertising and marketing collateral for Wake The Tiger has been a thing of joy. Their commitment to providing first-class creative that conveys the intrigue and narrative of our venue alongside exceptional planning, management and delivery is evident in everything they have produced for us. Long may it continue!
LUCY JARJOURA
Sales & Marketing Director - Wake The Tiger
